Blake Lively launched her haircare line called Blake Brown. This project took seven years to develop. It was named after her father. The line features eight products. There are two shampoo-and-mask systems: a leave-in potion, dry shampoo, and a styling mousse. Lively known for her iconic hair. She designed the collection to be clean and accessible. The products are free from harsh chemicals like sulfates and silicones. Also, the journey of creating this line was significant for her. It reflected her style and values in beauty care.

Further, she aimed to make quality hair care accessible to everyone. More so, this venture showcased her commitment to health-conscious beauty choices. Nevertheless, launching a brand is challenging. The market is competitive, with many established brands already present. Yet Lively’s passion for haircare stood out among others. Blake Brown represents more than just products on shelves; it signifies a blend of personal history and modern beauty standards that could influence future trends in the industry.

A vital aspect of the collection is its focus on hair masks rather than traditional conditioners, which Lively believes are better for maintaining healthy hair. The line is also packaged in sustainable materials, adding an eco-friendly touch to its design.​