Madeline Watters
Passionate About Packaging
Hi, I'm Madeline, a full-time marketing student in Cyprus and the founder of Passionate About Packaging. What began as a school project has grown into an internationally commissioned report group of female marketing students and Ph.D. candidates. Our company focuses on research into commerce, creating a global network dedicated to the industry.
Our services
Packaging Trend Analysis
In-depth reports on current and emerging packaging trends, tailored for your brand's industry.
Sustainability Consulting
Guidance on eco-friendly packaging solutions that align with both brand values and consumer expectations.
Branding & Design Support
Recommendations on packaging aesthetics to ensure brand consistency, shelf appeal, and customer engagement.
Gen Z Influencer Collaboration
Curating partnerships with Gen Z influencers to promote products through unboxing experiences and packaging-focused content.
Consumer Behavior Research
Insights into how packaging influences purchase decisions, especially for Gen Z and Millennial audiences.
Customer Engagement & Feedback Programs
Creating programs that encourage customers to share feedback and interact with your packaging on social platforms.
A little more about PAP
Passionate About Packaging is a global squad of female marketing students and PhD candidates, dedicated to reshaping the future of packaging in the coolest, most sustainable way possible.
We're all about helping brands "Package Kindly," with a sharp eye on trends that matter—think eco-friendliness, cost-savings, sleek design, and customer wow-factor.
Whether it’s figuring out how to make packaging more Instagrammable or spotting the next big thing in sustainability, we’re on it. With a research-driven but fun approach, we're here to guide brands in crafting packaging that's not just functional, but stylish and planet-friendly too!
Check out some of my reviews on Instagram and Linkedin!
